Claim your seat at
the Dragon’s Keep
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Members-Only Bourbon and Brews
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Members-Only Merch
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All-Inclusive Events
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Members-Only Discounts & Pre-Releases
Premium Offerings
VIP Access
Bourbon and Brews
Dragon's Milk Origin Cerise Barrel
Behold! Origin Cerise Barrel is the inaugural bourbon release for Dragon’s Keep members. This unique expression was chosen with intention and finished in a Cerise Liqueur cask to create something truly extraordinary. Layered with notes of cherry preserve, orange zest, and buttery pastry, this cask finish pairs wonderfully with the natural tasting notes of Origin Small Batch. It’s a bold and beautiful expression of our high-malt bourbon.
Dragon’s Milk Stout Aged in Port & Cerise Barrels with Cocoa Nibs
The decadence of Dragon’s Milk only amplifies with this exclusive triple-barreled release, aged in Cerise, Port, and Bourbon Barrels, rested on Ecuadorian Cocoa Nibs. Flavors of cherry cordial, rich stone fruit, luxardo, vanilla, and coconut make this a truly special brew for our members of the keep!
Dragon's Milk Origin Smoked Finish
More bottle details coming soon. Stay tuned!
Exclusive Dragon's Milk Brew
More brew details coming soon. Stay tuned!
Gatherings
Welcome Event & Cerise Tasting
Join us for our member welcome event, where we'll be tasting our first ever Cerise Barrel Release, created exclusively for Dragon's Keep Members.
What to expect:
- Opportunity to vote on a Dragon’s Keep Origin Single Barrel that is exclusive for members to purchase.
- Enjoy cocktails, neat pours, and a tasting of our Origin Series at different age statements.
- Members will receive 2 drink tickets along with additional pours.
- Enjoy a vertical tasting if you choose to participate with our team and fellow members!
Spring Member Hangout
Join your fellow Dragon's Keep Members for a day in Holland, where it all began.
Tour our production brewery to see where Dragon's Milk comes to life! Afterwards enjoy a members-only hang in our Holland Brewpub Beer Garden where you can mingle, swap stories and rare bottles, and sip on a variety of our latest offerings or old favorites.
Locations:
For Tours - visit our 684 Commerce Court location
For bites and sips - visit us at 66 E. 8th Street
Summer Event & Origin Smoked Barrel Pickup
Enjoy pours from the Dragon's Milk family along with a good ol fashioned summer cookout in our Grand Rapids Beer Garden.
Cheers your exclusive release pickup with notable New Hollanders, delicious food & drink and live entertainment. Members-Only Single Barrel pickup will occur at this party.
Fall Member Hangout
Join your fellow Dragon's Keep Members for a day in Holland, where it all began.
Tour our distillery and rickhouse to see where our favorite whiskeys go from the still to their oaky slumbers! Afterwards enjoy a members-only hang at our Holland Brewpub where you can mingle, swap stories and rare bottles, and sip on a variety of our latest offerings or old favorites.
Locations:
For Tours - visit our 684 Commerce Court location
For bites and sips - visit us at 66 E. 8th Street
Attend members-only, all-inclusive events throughout the year, including:
Become A Member
of the Dragon’s Keep
FAQ's
You can apply for an invitation code at: www.dragonskeep.vip/apply
Dragon’s Keep is an exclusive, members-only community designed for the most passionate Dragon’s Milk and New Holland Brewing Co. enthusiasts. As a member, you’ll gain access to exclusive bourbons and brews, members-only events, behind-the-scenes experiences, and unique insights directly from our team. It’s more than just a membership—it’s a journey into the heart of Dragon’s Milk, where you become part of our inner circle and celebrate with like-minded aficionados.
Joining Dragon’s Keep is more than just a membership—it’s a way for customers to deepen their connection to Dragon’s Milk. and elevate their experience. Members can expect to enjoy:
Rare, Members-only Bourbon and Brews
Each quarter, members will be presented with an exclusive releases from Dragon’s Milk, handpicked just for them. Each release will contain either an exclusive bottle of Dragon’s Milk Bourbon, or two exclusive 16oz cans of Dragon’s Milk Beer. These releases represent some of our finest and most innovative creations, carefully curated to offer a unique tasting experience with each release.
Invitations to members-only events
Members will be invited to a variety of exclusive events, both in-person and online, designed to deepen their connection with Dragon’s Milk. From behind-the-scenes experiences to exclusive tasting sessions and special release previews, these events offer unique opportunities to immerse themselves in the world of bourbon and brews.
Exclusive distillery access and benefits
Members enjoy a range of exclusive privileges designed to enhance their connection to Dragon’s Milk. From priority access to limited releases to complimentary experiences and member-only perks, these benefits ensure a deeper, more immersive journey. Whether visiting the distillery or engaging from afar, members receive unique opportunities to experience the legacy, craftsmanship, and hospitality that define Dragon’s Milk.
Family Membership
• Full VIP Access for two members of your household.
• Always grants access for both members at events.
• Includes one bottle or pack of each release, to share between both members.
• Two votes during society town hall virtual events.
Individual Membership
• Designed for one person only.
• Option to purchase a plus-one ticket for select events, based on availability.
• Includes one bottle or pack of each release per quarter.
• One vote during society town hall virtual events.
All membership plans include one set of gifts per account. Family plans share a single set between both members.
No, members don’t have to pay for the bottles included in the membership. Members will receive exclusive and unique bottles each quarter as part of their membership benefits—these are covered by their annual membership dues. Additionally, they will be among the first to know about special bottle releases before they are announced to the general public. While these special releases are available for purchase, member’s early access ensures they have the first opportunity to secure them.
There is a 30-day window to pick up your quarterly bottles in person.
For members in states where shipping is allowed, we’ll send a reminder before that window closes. If the bottles remains unclaimed, we will offer you a shipping option for an additional shipping & handling fee.
If you live in a no-shipping state, we reserve the right to cancel your membership and issue a prorated refund if the bottles have not been claimed after 30 days.
Due to varying state laws, members residing in Alabama, Alaska, Arkansas, Hawaii, Mississippi, Oklahoma, or South Dakota are required to pick up their bottles in person. Members in all other states may chose to have their bottles shipped after the pickup window has passed.
If you live in a no-shipping state and are required to pick up your bottles in-person, they will be held at the distillery for 90 days from the date of your pickup notification. After 90 days, if the bottles have not been claimed, we reserve the right to cancel your membership and issue a prorated refund.
Membership Changes
Memberships can be changed from Individual to Family, and vice versa, based upon availability. Please just email our concierge team: Concierge@dragonskeep.vip
Membership Cancellations
Membership can be canceled at any time, no questions asked. Members on the annual payment plan will receive a prorated refund for the remaining period of their subscription. For members on the quarterly payment plan, membership remains active until the end of the quarter and will not be charged for following quarters.
Membership Transfers
Memberships cannot be transferred to anyone else.
Depending on availability, members’ plus ones will be able to purchase an additional bottle at each member event. These must be purchased on-site and cannot be shipped.
